While digital marketing is well renowned for constantly evolving and changing, it is easy to argue that SEO has undergone an even more dramatic shift in the past year. Thanks to the introduction of AI content and numerous Google updates to try and keep on top of, it appears that the future of SEO is tending towards a more user-centric and technically advanced approach.
Trying to understand the latest SEO trends is extremely important as it will help you rank higher in search engine results, generate more website traffic, and connect with more potential customers. This blog will take an in-depth look at some of the current and predicted SEO trends of 2024, and how you can utilise them to your advantage.
Search Generative Experience is Google’s AI-powered search experience,
and it means that user will be able to ask extensive questions and the AI will
generate an answer to their queries based on existing content found on the web.
Don’t worry, SGE won’t steal your website traffic. It simply summarises a quick
answer and directs the user to the best-ranking content for more information.
People will ultimately keep opening full articles as they want trustworthy
content. It is important that you keep creating content that is real and legit,
you want to make people keep coming back to help Google rank your website
highly. Don’t overhaul your entire website content just for SGE. The basics of
SEO are still the same, and you should be creating content that is reputable
and provides value for your users and audience. It is a good idea to keep an
eye on the hype of SGE, but your main focus should be SEO and trying to hit
that top spot on Google.
Artificial Intelligence (AI)
AI appears to be shaking the world, and it can be seen as both a threat
and an opportunity. AI is brilliant at creating generic content, but the real
threat is that generic content will flood the internet – all because of AI. If
everyone starts to rely solely on AI for content creation, every single web
page, blog, and article will be exactly the same. You simply cannot rely on AI
for content alone, human touch, creativity, and voice are essential when
creating content. Human supervision and editorial skill will always feed into
the process.
You can, however, see AI an as opportunity, and when used in the right way, it can help you with your web page rankings. AI can be used as a writing assistant, and some tips for using it in the right way include:
Summarising information that is already well known
Asking AI to act as an editor
Help you to apply an established voice and tone to your content
Create outlines and briefs for content
Make existing copy shorter
Turn lengthy paragraphs into punchy and simply bullet points
Make a table out of the information you already have
Whilst it is not a good idea to use AI to create all of your content, when used correctly and cleverly, AI is a brilliant and helpful tool that you can utilise. It is set to be one of the biggest 2024 SEO trends this year.
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