Everyone recognises the need for really good SEO. Without it, no matter how good your website might be there is a good chance that people will simply not find it. Having a website that potential customers never find is not only a waste of your investment in that site, but also a serious business disadvantage. But there is more than one kind of SEO, each with its own strategies and goals so we thought it might be useful to offer a quick rundown of the two key SEO varieties.
A quick guide to Local SEO
Local SEO directs its focus to optimising the online presence
of your business to ensure that it attracts the attention of relevant local
internet searches. This is done by employing a number of strategies to improve
the visibility of your website to local internet searches and it offers a
number of clear benefits:
Good local SEO
will help your business appear more frequently and in a higher position than it
otherwise would in local internet search results. This makes it much easier for
local customers to find you.
Increased
foot traffic
This increased
visibility helps to drive more local customers to your physical location. This
means you and your staff get more opportunities to meet more potential
customers and turn them into actual customers.
Enhanced
local reputation
More physical
customers visiting your premises and forming a positive impression of your
business translates into increased positive word of mouth. It also makes it
more likely that there will be more positive citations and online reviews which
will enhance your business’s credibility in your local community and further attract
the attention of local internet search – a double benefit!
Enhanced
marketing cost effectiveness
Because local
SEO targets local customers who are already searching for the kind of goods and
services that you provide it is more likely to attract customers who will make
the leap from “potential” to “actual” customer without the need for paid
advertising.
A quick guide to Technical SEO
Technical SEO
has its focus on the optimisation of the technical aspects of your website to
make sure that it is easy to access, easy to crawl through and easy for search
engines to exercise. Like local SEO, technical SEO employs a number of
strategies to improve site speed, make your site adaptable to different devices
and improve overall site architecture. This kind of SEO will deliver a number
of different benefits to your business.
A better
user experience
If your website
offers a poor user experience you are making the same kind of bad impression
that you would give if you were deliberately unhelpful to an “in person”
customer who came into your physical premises. Enhancing website performance to
make it faster and more user-friendly is the digital equivalent of the
cheerful, polite and helpful service your in person customers would expect to
receive from the staff at your premises. A poor web experience creates an
instant negative impression of your business.
Improved
search rankings
By ensuring that
search engine algorithms can easily crawl and index you website you will
improve your site’s position on the search results pages which enhances the
visibility of your business and helps you to grow your client base.
Long term
results
Good technical SEO service give you a
solid foundation for all of your other SEO activities and provides you with a
solid base upon which to build the future growth of your business.
A combined strategy
