eBusiness UK’s search engine marketing contracts up 50% in pandemic year

 A year of new search engine marketing contract wins has seen Blackburn-based eBusiness UK record a bumper year of turnover.

The web development and digital marketing specialist registered one of the best years in its more than two-decade history.

While the number of customers served and the revenue generated showed increases across the business as a whole, it was search engine marketing which was the biggest driver, with a 50% increase in projects undertaken, resulting in a 35% increase in income.

Much of the most recent financial year occurred during the pandemic, but instead of reducing marketing budgets, many businesses instead recognised digital marketing as a cost-effective method of reaching potential customers who were forced by restrictions to stay at home.

Recent projects include helping a gaming supplier increase traffic by more than 500%, and a pair of groundscare machinery suppliers double their online traffic, helping a PPE firm reduce cost of conversion by more than 75% and maintaining top rankings after a customer was acquired and changed its trading name.

eBusiness UK began new digital marketing projects with customers including Toro Blanco, Mersey Rod, Multi-i, Athene Legal, BluDesks.com and Rudy & Lou.

In addition to the marketing contracts, the firm has also recently begun web development and ecommerce projects on behalf of two luxury hotels and an interiors supplier, a growing beauty brand, and health and safety products supplier.

Latif Kothia, eBusiness UK director, said: “Search engine marketing has really proved its worth over the last year. It’s affordable, campaigns can be targeted to very specific audiences, and it became one of the few remaining ways to reach audiences who had been forced to work, socialise and shop online.

“While the last year has no doubt been a challenge for all businesses, we have been fortunate in that our services have become an invaluable tool in keeping them trading.”

Latif added: “We’ve enjoyed one of our best-ever trading years and as the pandemic only accelerated the growing focus on online communication, we believe this leaves us in a very strong position for the future.”

How Can a Professional Web design make Your Business Grow Rapidly

The importance of web design for companies can hardly be overstated. The business of this era survives on online presence, and a good website improves the reach of your website. Here are few reasons why you must hire a Web designBlackburn Company.

More Client/customer engagement Create a Loyal Base of Consumers

With a good website design, you're able to develop a stable base of lifelong loyal customers. But this isn't all that you should aim for.

Brand Identity Gives Out the First Impression

There's massive importance of web design for companies because it helps you establish the brand image that you want your brand to have. Your brand identity - or what's known as the first impression - has to be established in front of your audience for you to achieve success and create a following. Companies that does Web Design for Small Business can be of great help, and make you achieve a name and position which you have been craving for long.

User-Friendly Navigation Brings More Conversions

One of the primary things you should strive to achieve when it comes to making an impression on your audience is easy navigation through your site. You see, for people to browse quickly and understand your website's content, it has to be easy to navigate through.

Much research has been done on how to make an impression online - and one of the most important things was finding out how users navigated pages on the internet and what elements on the page needed to be highlighted to encourage people to read more. In other words, the importance of good, clear, easy navigation is key to being successful online.

Magento Web Development Company – The Best Amongst All

 Magento Web Development Company is one of the most reliable e-commerce platforms that has gained much fame recently. This website company offers several benefits to its clients and has a team of Magento Web designers. Magento is a very user-friendly and open-source platform used to design and develop highly interactive e-commerce websites. This platform can also help to deliver several online shopping portals, which are e-commerce websites. This platform has an inbuilt system to manage content effectively. It helps to order products, services, and the content of a specific layout easily. This platform has several dynamic features. It can establish and manage huge online browsing carts that are dynamic. It also provides the facility of extraordinary functionality in the case of an online store. You can also use it to create customized online pages specific to a particular business. This platform gives the facility to make pages that it can customize to a great extent. This platform is highly robust.

Why should Magento be used?

Magento is chosen over several other platforms for the following reasons:-

• This e-commerce platform is an open-source platform, which means that it is entirely free. 

• A Magento Web designer is expected to be very efficient, and Magento Community consists of experts, dedicated workers, programmers, developers, project managers, etc.
• It is a user-friendly e-commerce platform that covers almost all aspects, fields, and functionalities that a web store requires to be successful.
• Magento platform is growing with time. Valuable features are being added such that the platform becomes more stable and more secured.
• Performance is optimized, and server resources are minimized when using the Magento platform. This platform ensures high performance in any static or dynamic operations, loading time, or processing time.
• Magento allows multiple tasks to be done at the same time. Hence, it is multitasking. We can do essential works simultaneously and also keep a check on the performance of the site. Magento helps in saving time.
• Magento is best known for its flexibility. Developers can completely control the various functionalities of their e-commerce sites. They also develop a front-end that is based on the accessibility of multiple devices. This e-commerce platform also allows the developers to customize the back-end according to their requirements. Developers can also control the interface and the capabilities to process to yield reasonable solutions.
• Magenta allows access to it from mobiles. It is compatible with smartphones. The size of the image gets adjusted, and it also supports videos.
• It is easy to integrate numerous services provided by a third party on this platform. Such services may include shipping, transportation, order tracking, etc.
• This platform is SEO friendly, and hence it has a huge demand.

For any other e-commerce platform, there may be ups and downs, but Magento is a very reliable platform for web development and web design. Magento is best known for its flexible cart system for shopping and its various functionalities.

 

Top SEO Techniques Which Will Make Your Website Rank High

If you are still new to the world of SEO, these three tricks will help you improve your SEO rankings. You need to remember that getting traffic is just the beginning. You must be able to convert this traffic into sales. You can achieve this by using PPC or Pay Per Click advertising to your advantage. A professional SEO specialist can do it for you effectively.

 Article Writing

One trick that most people use today is article writing. It is very effective in getting you the best search engine ranking results. To do so, you need to write as many articles as you can and make sure you submit them to as many article directories as possible. By doing so, you will be increasing your website's visibility, which will, in turn, increase your website traffic.

 Forum utility

Another of the most crucial SEO Tricks that most people know about is using forums to their advantage. It would help if you used the media to get valuable suggestions and insights from your prospects. The best way to accomplish this is to engage your options in the conversation.

 Build Backlinks

A third of the tricks we all know about is building backlinks. It would help if you made as many backlinks as you can to boost your search engine rankings. The more links you have, the better chance you have to get to the first page of the search engine results. There are two ways to go about this.

One way is through natural methods such as article submission, forum posting, social bookmarking, etc, while the other way is through paid methods like getting paid to promote websites. It is wise to hire a reputed SEO Agency as they have knowledge to get things done properly.

/ SEO Agency

Conclusion

All these tricks are great SEO Tricks. Use these tricks to start optimizing your business now! This is what will get you the fastest results!

 

Keep These 2 Tips in Mind When Hiring Individual Web Designers

The demand for the web designers is increasing day by day and it is due to the more and more businesses going digital. Promoting your business online is one of the best ways to get more customers and generate more revenue. But for that you will also require to have a business website, because then only people will get to know about your business. When focussing on your business website, make sure that you hire best Web Designers Lancashire, so that you can have a proper website for presenting your services and products in the digital world.

If you are planning to hire individual web designers for your website work, below are the tips that will help you.

·      Always ask them to send you a proposal along with their portfolio, so you can get to know about them in a better way. It will not only help you learn about their experience, but will also help you see their previous work. By looking at their work which they have done in the past, you can decide whether they are worth hiring or not. If they have done some excellent work in the past for other clients, there should be no problem in hiring them for designing your website.

·     When you plan to hire them, do discuss the charges and the terms of conditions of the contract. We suggest that always hire them on contract basis. Otherwise, if they will leave the designing work of your website in between you will have to look for other Web Designers Blackburn. This will take more time and money, so it is better to be prepared in advance.